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Digital Sales Strategist

Company: Castnet/Tampa Bay Times
Location: Saint Petersburg
Posted on: November 16, 2021

Job Description:

Digital Sales Strategist (Castnet/Tampa Bay Times) About the Company The Tampa Bay Times, which is Florida's largest daily newspaper, has been part of the Tampa Bay community for more than 130 years. Locally owned and independent, the Times has long been celebrated for its outstanding and credible journalism, practiced with integrity in the public interest and has been ranked among the Top 10 newspapers in the country. It has chronicled the Tampa Bay region---s growth with outstanding journalism, winning 13 Pulitzers and numerous other awards along the way. The Role (Tampa Bay area). Responsible for developing and managing digital advertising opportunities with new and existing clients. This position will cultivate new business while retaining and growing existing business through a variety of solution-oriented sales strategies. The position sells digital advertising solutions to small and medium size businesses and agencies. As a Digital Strategist, the candidate will work directly with a team of multimedia account executives and be responsible for all digital revenue for the designated team. Vaccine Requirement: Workplace safety is a value of the Tampa Bay Times. Because of this, the Times requires its staff to be vaccinated against COVID-19. New employees must be vaccinated by the first day of employment unless they secure a medical or religious exemption accommodation from the Times beforehand. ESSENTIAL DUTIES AND RESPONSIBILITIES: Cultivate new business while retaining and growing existing business through a variety of solution-oriented sales strategies. Offer high-end digital recommendations including social media marketing, online promotions, mobile and desktop website solutions, SEO, SEM, online reputation and visibility management, online targeted display, and video advertising. Work directly with a team of multimedia account executives and be responsible for all digital revenue for the designated team. Provide ongoing sales training and support to their specified advertising team. Monitor and report on your assigned teams--- digital sales activities which includes client calls, current forecasts and reports, campaign analytics, industry knowledge and trend information that supports digital development. Participate in strategic planning and implementation of company digital goals and objectives. Assist Digital Sales Manager in planning for long-term growth by analyzing current digital market trends and staying informed on the competition and new opportunities. Be a digital ambassador throughout the company and community. Work efficiently, proactively throughout all departments within Times Publishing Group sharing a common goal for overall company success. Other duties as assigned. SUPERVISORY RESPONSIBILITIES: None EDUCATION and/or EXPERIENCE: Bachelor's degree or equivalent combination of education/experience and/or training. At least one (1) year of prior sales experience in radio/cable/Network TV sales is preferred but not required. At least one (1) year of prior experience providing a variety of digital multimedia solutions such as website sales, desktop/mobile display, native content, extended network targeting, SEM/SEO, social media, and email marketing. Must have the ability to identify the current needs of client base and communicate the benefits of our digital marketing solutions as they relate to each need. Possess the ability to research problems and provide client focused solutions. Demonstrate the ability to grow market share. Proficient in face-to-face sales calls including upselling, appointment setting and cold calling. Ability to effectively articulate our company and product value propositions. Must be a team player and have a passion for creating and executing client focused, results driven ideas with the ability to provide effective advertising solutions. Benefits for Full-Time Eligible Employees Health coverage for you and your family through medical, dental and vision plans. 100% employer paid short term and long-term disability. 100% employer paid basic life insurance. Supplemental life insurance. Tax advantages through flexible spending accounts that allow you to pay for specific health care and dependent care expenses with pre-tax dollars. Tax-Deferred Savings Plan for retirement. A generous vacation and personal leave time program and much more--- INDTBT How to Apply Interested applicants can apply here: Or visit our career portal at

Keywords: Castnet/Tampa Bay Times, St. Petersburg , Digital Sales Strategist, Sales , Saint Petersburg, Florida

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