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Product Marketing Specialist

Company: First Home Bank
Location: Saint Petersburg
Posted on: June 7, 2021

Job Description:

First Home Bank is a full-service community bank as well as a national SBA and Residential Mortgage Lender dedicated to providing a wide range of high-quality banking services delivered in a personalized, friendly manner. Founded in 1999 and headquartered in St. Petersburg, Florida, we are a true community bank with the goal of becoming a one-stop shop and trusted financial resource for the communities that we serve.

Understanding that our employees are our most valuable resource, we are committed to providing career development opportunities, competitive compensation, and generous benefits to our entire workforce. As an organization, we encourage open communication in an environment of mutual respect, where hard work is rewarded, and a professional but informal atmosphere is valued within the workplace.

Position Summary:

To develop, establish and maintain marketing strategies to meet organizational objectives. Effective management of the marketing, advertising, and promotional activities of the organization.

Responsibilities include but are not limited to:

  • Develop and implement marketing plans and projects for new and existing products
  • Expand and develop marketing content for social media platforms and websites
  • Monitor, review and report on all marketing activity and results
  • Manage the marketing budget, report on return on investment and key performance metrics
  • Collaborate with the sales function
  • Monitor industry best practices

Requirements include but are not limited to:

  • Bachelors degree in Business or Marketing-related field or equivalent professional qualification
  • Minimum of 3 years experience in all aspects of developing and managing marketing strategies
  • Technical marketing and lead generation skills
  • Relevant product and industry knowledge
  • Digital marketing skills
  • Experience with relevant software applications

First Home Bank is an Affirmative Action/Equal Opportunity Employer and we encourage diverse, talented, qualified applicants to apply.


Keywords: First Home Bank, St. Petersburg , Product Marketing Specialist, Other , Saint Petersburg, Florida

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