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SAP Intern - Personalization and Dynamic Digital Marketing

Company: SAP
Location: Saint Petersburg
Posted on: June 6, 2021

Job Description:


SAP started in 1972 as a team of five colleagues with a desire to do something new. Together, they changed enterprise software and reinvented how business was done. Today, as a market leader in enterprise application software, we remain true to our roots. Thats why we engineer solutions to fuel innovation, foster equality and spread opportunity for our employees and customers across borders and cultures.

SAP values the entrepreneurial spirit, fostering creativity and building lasting relationships with our employees. We know that a diverse and inclusive workforce keeps us competitive and provides opportunities for all. We believe that together we can transform industries, grow economics, lift up societies and sustain our environment. Because its the best-run businesses that make the world run better and improve peoples lives.



The SAP Internship Experience Program is SAPs global, strategic, paid internship program that provides university students with opportunities to find purpose in their careers.


1. Culture of collaboration: meet with mentors, make new friends across the globe and create a thriving personal network.

2. Project-driven experience: gain cross-functional skills from our virtual and in-person learning sessions, diverse subject matter experts, and project deliverables.

3. Gain visibility: with SAP Internship Experience Program in your title, youll have a global network of SAP leaders, entrepreneurs and career development opportunities at your fingertips.


The intern for the SAP Digital Platforms Personalization & Dynamic Digital Marketing team will support SAPs digital mandate to make it easy to do business with SAP online by providing a relevant and engaging digital experience. The position will support the personalization program with analysis and reporting, project management, quality assurance, and communication. This role will work with many teams across the organization to assist in the global and regional execution and day-to-day operations to ensure the programs success.

Personalization & Dynamic Digital Marketing is on the cutting edge of B2B marketing and digital approaches to the customer journey. If you like forging new paths and have an entrepreneurial mindset, this internship will be a great opportunity.

POSITION TITLE: SAP Intern Personalization and Dynamic Digital Marketing

LOCATION: Newtown Square, PA please note that roles will be remote until local guidelines ensure safe office reopenings

EXPECTED START DATE TO END DATE: May 31,2021 - November 26, 2021


- Provide insightful web analytics to help better gauge the success of our programs, including pulling data, building new reports and dashboards, analyzing results and segment construction.
- Assist with project managing the personalization programs, including but not limited to tracking tasks, liaising with stakeholders, following up on deliverables, and ensuring deadlines are met.
- Support the creation of new rule-based and machine learning personalization programs by participating in discussions, performing initial research and planning process steps.
- Manage and run the account listening program for global sales and marketing, monitoring activities for groups of accounts on digital properties.
- Responsible for testing and monitoring the personalization programs on the SAP web properties by applying quality-assurance methods.
- Maintaining the Personalization and Dynamic Digital Marketing teams content to drive awareness and transparency of the teams programs and offerings. Update the content on the site, write blog posts, monitor user-generated content, and suggest ways to make the site more of an effective tool in communicating the mission of the team.
- Build thorough and well-designed PowerPoint presentations to educate audiences on upcoming or past personalization programs.
- Other special projects and tasks as assigned

Keywords: SAP, St. Petersburg , SAP Intern - Personalization and Dynamic Digital Marketing, Other , Saint Petersburg, Florida

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