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Social Media Coordinator (Beauty/Retail)

Company: Aquent
Location: Saint Petersburg
Posted on: June 17, 2022

Job Description:

Job Title: Social Media Coordinator (Beauty)Client Location: St Petersburg, FLDuration: long term, ongoing
Job Description:SUMMARY:
This person is a highly passionate, creative, and social media-savvy individual that will help grow & manage our beauty clients social media communities. This person will be a key individual in supporting the Social Media team by developing social media plans & content calendars to increase awareness, build our community following and increase online/offline sales across Instagram, TikTok, Facebook, Pinterest, YouTube (and other identified new opportunities to build social presence).
This role is evolving by nature, however KPIs are ensuring brand continuity across platforms and content, increasing engagement, development of new educommerce programs and advancement of our digital community.
POSITION RESPONSIBILITIES:Assist with managing all social media channels, including publishing content, social flirting and actively monitoring/ moderating/engaging in conversationsCollaborate cross-functionally with all channels to align on social media objectives as they relate to channel priorities.Contribute to development of social media plans to support events and initiatives that our client supports.Assist in managing influencer marketing campaigns - including administration, outreach, monitoring completion and compliance of influencer deliverables, feedback, and reporting.Leverage social listening tools such as Traackr to identify and monitor industry influencers and capitalize on conversations happening onlineCompile monthly social media reports analyzing performance against KPIs and identifying opportunities for optimization.Assist with social media team research and administrative tasks.Identify emerging trends in the social media space and opportunities to harness those trends to support social presence.Must remain up to date on trending topics in the beauty industry and be prepared to expedite content creation around topicsBe a subject matter expert and encourage adoption of relevant social media techniques into the clients culture.
POSITION REQUIREMENTS:Bachelor's Degree in Marketing, Digital Marketing or related field.2-3 years relevant experience preferred.Proactive and self-motivated in driving projects to completion with a high sense of urgency.Attention to detail and organization a must with strong follow-through.Maintaining a positive attitude with the ability to work independently and multi-task in a dynamic fast-past environment.Persistent in following up with other departments to ensure deadlines are achieved and deliverables are complete.Copywriting, photo editing, video skills (Photoshop) are a plusExperience in social listening and social posting software a plus.Experience with Microsoft Office Suite (Excel, PowerPoint, Word, etc.).

Keywords: Aquent, St. Petersburg , Social Media Coordinator (Beauty/Retail), Hospitality & Tourism , Saint Petersburg, Florida

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