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Director, Data & Insights

Company: Guardian News & Media
Location: Saint Petersburg
Posted on: November 11, 2019

Job Description:

Guardian News & Media (GNM) is the publisher of the US news website, the Guardian and Observer newspapers and website in the UK. We're a highly regarded global news brand, owned by the Scott Trust - an arrangement that guarantees its independent voice in perpetuity.Headquartered in New York City, Guardian US, is an entirely digital operation that seeks to engage US readers by combining the Guardian's internationalist, online journalism with US voices and expertise.Department: Data & InsightsReports to: CEO, Guardian US & AUS; dotted line report to the Chief Data Officer, GNM (UK)Normal location: New York, NY; some travel to the UK office will be requiredTerms and conditions: Permanent. Full-time.The Guardian is seeking a Director, Data & Insights to steer & support Guardian US's goals by leveraging our data & insights to support the business - across reader revenue and journalism, together with advertising. The Director, Data & Insights will demonstrate an understanding of the designated stakeholder group and contribute to their business planning and strategy discussions by influencing and advising on D&I practices and challenges.Responsibilities and accountabilities:Be the strategic data leader for the US. In this capacity you will make decisions around approach to data needs. This includes balancing the needs of the business, ie the capacity to make fast insights driven decisions, with understanding how to create robust findings based off of potentially many different data points. You must be able to confidently communicate your work to The Guardian's executive team, defend your approach and tell a clear story from the derived insights. Finally you will be responsible for ensuring that appropriate measures are in place to drive adoption and literacy.Manage day to day operations including pulling data from a variety of sources. You should be familiar with Google Analytics and an expert in SQL. You will preferably understand survey methodologies, including sample sizes, representation and margin of error. You should also be familiar with A/B and multivariate testing methodologies to understand when an outcome is robust and when that approach is a fit for a particular problem. You should also be familiar with data management.Keep abreast of industry trends. You should stay on top of industry trends in both the data and media business, flagging opportunities and threats. This includes everything from understanding how programmatic ad market changes could affect our revenue to understanding when a Google Algorithm change caused a traffic drop/spike. You should also understand how various different privacy laws (CCPA, PECR, GDPR) might affect our ability to collect and process data.Be the voice of the US on the Guardian's Global Data Team. As part of a Global Data and Insight Leadership Team, you will contribute to the global data and insight strategy and roadmap. It is critical that we have a unified global approach that appreciates the local nuances so that we meet the needs of all geographies. You will be able to draw on the expertise from within the global data, analytics and research teams for specific projects. You will also be the point person for all data communication between the US and global teams - ensuring that every team in the US understands how changes to data processes might affect their line of business, and ensuring that the global team understands the bespoke needs and dynamics in the US.Key contacts & relationships:

  • US Leadership Team including Editor in Chief, CEO, reader revenue lead, audience development lead, advertising lead
  • UK: Data & Insight Team, Chief Strategy Officer, Chief Data Officer, Chief Digital OfficerKnowledge and experience:
    • Proven track record of leading the use of 1st party data to deliver against a business strategy
    • Excellent problem solver, with a proven track record of applying data, analytics and research to drive demonstrable results
    • Excellent partnering skills - able to effectively influence and inform the global roadmaps in a collaborative fashion.
    • Experience of delivering within a matrix organization is desirable
    • Experience of delivering within a global team
    • Expertise in SQL and Excel/Google Sheets
    • Demonstrable working knowledge of a variety of analytics and research skills, including a number of the following:
    • Social listening, text reading, recommendation engines, segmentations, personalization, monitoring consumer behaviors, researching new propositions and digital product development
    • Proficient in extracting and analyzing data from key sources, including: Google Analytics, Global Web Index, comScore, Krux, Tableau, Simple Reach, Salesforce, MediaRadar, Social Flow, CrowdTangle, or similar tools.
    • Knowledge of/experience with propensity models, segmentations, personalization, measuring churn, researching new propositions and digital product development.
    • Proven experience in qualitative and quantitative research techniques including scripting and fielding primary research pertaining to brand tracking, ad effectiveness, etc.
    • Familiarity with data management is preferable
    • Knowledge of market analysis & evidence of industry comment/participation
    • Experience with big data and AI to manage a consumer's experience is desirable
    • Experience of handling conflicting viewpoints, using strong influencing and persuasion skills to gain consensus amongst stakeholders
    • Experience with legal and privacy concerns including PECR, IAB TCF 2.0. GDPR, CCPASkills and behaviors:
      • High integrity and the ability to win trust & respect from colleagues - the D&I team provides 'the one version of the truth' to the organization
      • Clear-thinking & problem-solving skills at a high organizational level are required
      • Leadership abilities are essential, as this is a complex role that requires regular liaising w/global teams in U.S. and U.K.
      • The ability to handle multiple projects and priorities, manage timescales and delivery across virtual, global, and cross-functional team
      • Excellent business acumen and passionate about delivering commercial value-added business partnering
      • Ability to work with a degree of autonomy, have strong relationship building /stakeholder management skills, and be looking for a step up into a more senior role
      • Excellent written and verbal communications in group and one to one situations and Executive strategic positioning papers/updates
      • Confident & dynamic presenter, able to communicate and interact effectively with all levels, even when challenged, whilst promoting The Guardian brand
      • Must be comfortable working with large data sets and using your SQL skills to query data, and then present visually in a format that's easy to digest by non-technical colleagues. Additional technical experience of using R and/or Python is highly desirableLikely previous roles:Head of Analytics/Insights/Data or Senior Data Analyst/Manager or Senior Manager of Data Analytics/media businessOther possible avenues might be Consulting (associate level or above); Data Product managerAll candidates must have the right to work and live in the United States and be located, or prepared to relocate to the Greater New York City Area.Guardian News & Media is an equal employment opportunity employer, and does not discriminate on the basis of race, color, religion, gender, sexual orientation, marital status, age, disability, national origin or citizenship. We value and respect all differences in all people (seen and unseen). We aspire to provide inclusive working experiences and an environment that reflects the audience we serve, where our people have equal access to career development opportunities, their voices are heard, and they can contribute to our future.We value and respect all differences in all people (seen and unseen) at the Guardian. We aspire to inclusive working experiences and an environment that reflects the audience we serve, where our people have equal access to career development opportunities, their voices are heard and can contribute to our future.This job description is a guide to the work you will initially be required to undertake. It summarizes the main aspects of the job but does not cover all the duties that the job holder may have to perform. It may be changed from time to time to meet changing circumstances. It does not form part of your contract of employment and as your experience grows, you will be expected to broaden your tasks, suggest improvements, solve problems and enhance the effectiveness of the role.--
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Keywords: Guardian News & Media, St. Petersburg , Director, Data & Insights, Executive , Saint Petersburg, Florida

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