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Manager, Public Relations

Company: PSCU
Location: Saint Petersburg
Posted on: November 10, 2019

Job Description:

Are you ready to take your career to the next level? --Join us at PSCU!Responsible for advancing PSCU---s brand awareness and visibility through strategic public announcements, thought leadership, awards and recognition, and earned media coverage in local, trade and national outlets. Serving as the company---s primary media liaison, the Public Relations Manager will manage PSCU---s day-to-day engagement with its PR agency, lead the company---s social media function and resources, develop various executive communications, and manage the PSCU Speakers Bureau.Role Responsibilities

  • Successfully support the company---s strategic objectives through Public Relations activities; serve as key strategist and coordination point within the company to prepare news announcements; help assemble cross-functional teams to implement company announcements.
  • Use excellent writing ability to draft thought leadership content for company blogs, social media channels and trade publications; articles bylined by PSCU executives and subject matter experts for placement in trade publications; communications and scripts for PSCU executives.
  • Oversee the company---s day-to-day engagement with its public relations agency of record.
  • Manage the company---s social media outreach and associated resources and platforms; develop and maintain metrics for reporting, fine-tuning as needed.
  • Establish and maintain relationships with local, regional, trade, and national media outlets to secure positive coverage of the company and its activities.
  • In collaboration with other members of the Corporate Communications and Marketing team, develop and fine-tune ongoing engagement strategy for earned and paid media.
  • Manage the PSCU Speakers Bureau, identifying and securing thought leadership opportunities for PSCU executives and business leaders to engage in local, industry, and national events as featured speakers or panelists. Leads development of PSCU Speakers Bureau presentations, leveraging engagement with Solution Marketing and Creative teams.
  • Prepare PSCU leaders for media/industry engagements, including media interviews, speeches and company/industry event participation; conduct or coordinate media training with company executives and authorized company spokespersons
  • Develop and maintain content across PSCU---s external communications channels, including company website, social media channels, blog, and Newsroom; identify and complete award nominations that highlight both the company and its executives.
  • Assess and analyze PR performance; prepare weekly and monthly metrics/reviews, sharing insights and opportunities to optimize PR efforts.
  • Work with other members of the Corporate Communications and Marketing teams to integrate messaging across external, internal, and social channels to ensure consistency.
  • Maintain current knowledge of credit union industry news and trends, PSCU products and services, and the company---s strategic initiatives.
  • Assist with crisis communications if/as needed outside of normal business hours.Supervisory Responsibilities
    • Supervises the company---s social media and executive communications resource(s); oversees relationship and day-to-day operations of company---s PR agency of record.
    • Provide direction and leadership to staff; guide and coach staff in completion of responsibilities and ensure accountability for performance.
    • Execute interviewing, hiring, promotions, transfers, performance appraisals, counseling and termination of staff as required.
    • Promote a collaborative and high performance team focused on quality and continuous improvement.Role RequirementEducation:Bachelor---s Degree (preferably in Marketing, Public Relations, Communications or Journalism) required.Experience:
      • Minimum 7 years of experience managing Public Relations in a professional business-to-business (B2B) environment and/or working directly with the media required
      • Experience in both B2B and B2C settings preferred
      • Solid understanding of the financial services and/or payments industry also preferred
      • Combination of corporate and agency experience a plusKnowledge, Skills, and Abilities
        • Proven experience developing and executing media relations programs; current media relationships
        • Exceptional writing ability and editorial judgment, proficiency in both long-form and short-form content development, and strong working knowledge of AP style. The ability to distill complex topics into compelling, easily consumable content is critical.
        • Highly effective verbal and written communicator; ability to clearly articulate key messages and technical concepts; ability to give presentations utilizing various audio/visual support aids
        • Ability to manage multiple projects, work in fast-paced environment, and meet deadlines
        • Capability to think creatively to develop engaging storylines and thought leadership, distilling complex ideas into easily consumable and compelling communications
        • Demonstrated analytical skills
        • High emotional intelligence and strong business acumen; ability to maintain confidentiality, exercise discretion and demonstrate sound judgment in decision-making
        • Proficiency in Microsoft Word, Excel, and PowerPoint; experience with newswire distribution, media database, and media monitoring services required.
        • Ability to travel as needed to successfully perform position responsibilities
        • Ability to be flexible and work under pressure in a complex environment; ability to provide support outside of normal business hours in the event of crisis situations.----Our corporate value statements represent PSCU's commitment to providing the highest quality service to our member-owners. By practicing these values, we continue to meet the challenge of being a leading service provider in the credit union industry.
          • Service Excellence-----Exceeding expectations in--every interaction.
          • Passion ---Boundless enthusiasm to be--THE best.
          • Leadership ---Engaging, influencing, and inspiring others to accomplish--our mission.
          • Trust ---Keeping the promises you make--to others, and to yourself.
          • Innovation ---The relentless pursuit of better ways.PSCU is a drug and smoke free workplaceTo learn more about opportunities and what it's like to work at PSCU follow us on our Facebook Careers page

Keywords: PSCU, St. Petersburg , Manager, Public Relations, Executive , Saint Petersburg, Florida

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