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Creative Director

Company: Foot Locker
Location: Saint Petersburg
Posted on: May 21, 2023

Job Description:

Foot Locker is looking for an entrepreneurial, creative, and resourceful Creative Director. The Creative Director is responsible for ensuring consistency and strength of the Champs brand look, identity, and feel across all channels, including in-store and digital. This position will make sure brand positioning constantly attracts, inspires and engages the target customer across all markets within the US. The Creative Director will partner across many functions of marketing and merchandising to ensure the Champs brand image supports and aligns with in-store and digital brand marketing strategies. - -This is a hybrid position. On site work will be done at our Corporate Office in St. Petersburg, FL. This position also has the ability to work remotely a few days a week.#LI-MN1

  • Minimum of 5-7 years hands on experience -leading creative at an agency or consumer brands
  • Build brand standards and create processes to ensure all assets are brand appropriate
  • Establish and enforce brand standards to maintain a singular voice by partnering with in-store team to ensure visual merchandising standards, partnering with digital team to build a premium web experience, and partnering with social media team to craft posts that reflect the brand
  • Produce creative assets
  • Oversee photoshoots to highlight seasonal product stories and engage customers on social media and other digital platforms to reinforce brand vision.
  • Partner with vendors to produce brand appropriate creative content for in-store and digital marketing efforts.
  • Manage all in-store and event signage, promotional materials and packaging to ensure a focused brand strategy that appeals to the muse
  • Establish brand story telling
  • Manage monthly brand campaigns and lead the team in creating moments that capture the muse, including innovative ideas for top proprieties and flagship locations
  • Ensure vendor adherence to brand standards to make certain assets support overall Champs brand marketing strategies
  • Provide visual merchandising direction to stores
  • Manage visual merchandising guidebooks and communications to ensure stores are properly instructed on how to setup monthly product deliveries, in-store signage, and window presentations, and to promote a culture that cares about visual merchandising
  • Emphasize and elevate the store experience for flagship stores, top properties, and balance of chain by exploring new ways to create stronger stories and a premium in-store customer experience
  • Promote a creative culture throughout the brand
  • Identify strategies to engage in-store and digital teams in creative thinking while inspiring the brand expression
  • Managerial oversight of graphic designer and visual merchandising manager
    • Strong visual merchandising and promotional marketing background
    • Organizational and communication skills
    • Superior written, presentation, communication and interpersonal skills
    • Proven relationship building skills
    • Ability to lead in an agile environment
    • Collaborative working style
    • Ability to work effectively with all levels of the organization, both locally and remotely
    • Proficiency with Microsoft Office (Word, Excel and Powerpoint) and ability to learn new systems
    • Bachelor's Degree preferred#LI-CH1Salary Range: $100000 - $140000 / year. This range represents the anticipated low and high end of the salary for this position. Salary will be determined by the education, experience, knowledge, skills and abilities of the applicant, internal equity, and alignment with market data. Salary is one component of the Foot Locker, Inc. total compensation package, which includes the below:
      Employee DiscountPaid Time OffMedical - Dental - Vision Coverage401(k) - Roth 401(k)Stock Purchase PlanLife InsuranceFlexible Spending AccountOpportunities for AdvancementTuition Reimbursement for Qualified CoursesStrong Company CultureEmployee Resource Groups

Keywords: Foot Locker, St. Petersburg , Creative Director, Executive , Saint Petersburg, Florida

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