Digital Yield Manager - Spectrum Reach

Company: SPECTRUM
Location: Saint Petersburg
Posted on: January 19, 2023

Job Description:

Spectrum Reach ( ) grows businesses of all sizes with custom, multiscreen advertising solutions, backed by the power of TV, data, innovation, community experts, and unforgettable creative.

This position offers a hybrid work model based out of our St. Petersburg, FL.

JOB SUMMARY
Leads local advertising pricing and inventory planning in partnership with the market's Director of Sales (DoS) and Sales Team. Supports the local team with pricing, yield management and analytical guidance, including setting rates, supporting pre-sales activities, reviewing and approving orders, identifying market opportunities, sports and inventory packaging for the local market, and analyzing pricing and inventory utilization. Coordinate with Field Finance to identify specific risks and opportunities to support budgeting and forecasting processes.

Support the Sales team with identifying salable inventory, evaluating proposed pricing, coordinating multi-market order clearance, providing deal approvals and coordinating reporting and BI support.

MAJOR DUTIES AND RESPONSIBILITIES
Actively and consistently supports all efforts to simplify and enhance the customer experience.

• Collaborate with Sales and Yield and Inventory (Y&I) leadership on quarterly planning cycles to set rates for all networks/dayparts and high profile opportunities (HPO). Update rates as needed based off of demand on the inventory.
  • Analyze yield across multiple channels/platforms and provide top level insight to Sales leadership to drive revenue.
    • Partner with Sales team to provide guidance into account planning and pricing for client proposals. Work closely with Account Planners to identify inventory opportunities suitable for prospective clients.
      • Approves orders for local and national clients in order management system. Elevates order to sales leadership for approval if pricing and inventory does not meet certain thresholds. Works with sales on make-good options if inventory will not clear. Provides inventory guidance during proposal creation for key clients.
        • Provide concise overviews and clear recommendations surrounding sellout pressure during weekly sales meetings. Monitor/share local daily inventory yield reporting during weekly sales meetings.
          • Identify schedules for HPO events (date, time, network, etc.). Ensure daily that all client data is captured correctly. Provide weekly status updates to sales leaders on event performance (sellout pressure, rates). Evaluate yield in key events and make recommendations to sales leaders on driving pricing and inventory utilization.
            • Work with sales leadership team to identify package configurations to meet significant client needs and track performance as needed.
              • Evaluate pricing and rate card realization levels by market, network and daypart to evaluate progress toward budget goals and relative performance among Spectrum Reach markets. Identify areas of potential improvement and/or high achievement to share with local Sales team and Yield and Inventory leaders.REQUIRED QUALIFICATIONS
                Required Skills/Abilities and Knowledge
                Ability to work on significant and/or unique problems. Recommends solutions and best practices
                Independent judgment in determining methods, techniques and evaluation criteria for obtaining results
                Proficiency in appropriate software applications or technology
                Ability to extract, analyze and interpret data from multiple sources
                Ability to communicate orally and in writing in a clear and straightforward manner
                Ability to prioritize and organize effectively
                Expert technical knowledge of multiple software and databases (i.e. Excel, Microsoft Word or Powerpoint)
                Demonstrated in-depth knowledge of data analysis, and related functions
                Proficiency in preparing executive level reports
                Required Education
                Preferred Bachelor's degree in Business or related field or equivalent experience
                
                Required Related Work Experience and Number of Years
                Media Inventory work experience - 1+
                Consultative relationships with Sales - 1+ ATFBR

Keywords: SPECTRUM, St. Petersburg , Digital Yield Manager - Spectrum Reach, Executive , Saint Petersburg, Florida