Digital Yield Manager - Spectrum Reach
Location: Saint Petersburg
Posted on: November 25, 2022
Spectrum Reach () grows businesses of all sizes with custom,
multiscreen advertising solutions, backed by the power of TV, data,
innovation, community experts, and unforgettable creative.
This position offers a hybrid work model based out of our St.
Leads local advertising pricing and inventory planning in
partnership with the markets Director of Sales (DoS) and Sales
Team. Supports the local team with pricing, yield management and
analytical guidance, including setting rates, supporting pre-sales
activities, reviewing and approving orders, identifying market
opportunities, sports and inventory packaging for the local market,
and analyzing pricing and inventory utilization. Coordinate with
Field Finance to identify specific risks and opportunities to
support budgeting and forecasting processes.
Support the Sales team with identifying salable inventory,
evaluating proposed pricing, coordinating multi-market order
clearance, providing deal approvals and coordinating reporting and
MAJOR DUTIES AND RESPONSIBILITIES
Actively and consistently supports all efforts to simplify and
enhance the customer experience.
- Collaborate with Sales and Yield and Inventory (Y&I)
leadership on quarterly planning cycles to set rates for all
networks/dayparts and high profile opportunities (HPO). Update
rates as needed based off of demand on the inventory.
- Analyze yield across multiple channels/platforms and provide
top level insight to Sales leadership to drive revenue.
- Partner with Sales team to provide guidance into account
planning and pricing for client proposals. Work closely with
Account Planners to identify inventory opportunities suitable for
- Approves orders for local and national clients in order
management system. Elevates order to sales leadership for approval
if pricing and inventory does not meet certain thresholds. Works
with sales on make-good options if inventory will not clear.
Provides inventory guidance during proposal creation for key
- Provide concise overviews and clear recommendations surrounding
sellout pressure during weekly sales meetings. Monitor/share local
daily inventory yield reporting during weekly sales meetings.
- Identify schedules for HPO events (date, time, network, etc.).
Ensure daily that all client data is captured correctly. Provide
weekly status updates to sales leaders on event performance
(sellout pressure, rates). Evaluate yield in key events and make
recommendations to sales leaders on driving pricing and inventory
- Work with sales leadership team to identify package
configurations to meet significant client needs and track
performance as needed.
- Evaluate pricing and rate card realization levels by market,
network and daypart to evaluate progress toward budget goals and
relative performance among Spectrum Reach markets. Identify areas
of potential improvement and/or high achievement to share with
local Sales team and Yield and Inventory leaders.
Required Skills/Abilities and Knowledge
Ability to work on significant and/or unique problems. Recommends
solutions and best practices
Independent judgment in determining methods, techniques and
evaluation criteria for obtaining results
Proficiency in appropriate software applications or technology
Ability to extract, analyze and interpret data from multiple
Ability to communicate orally and in writing in a clear and
Ability to prioritize and organize effectively
Expert technical knowledge of multiple software and databases (i.e.
Excel, Microsoft Word or Powerpoint)
Demonstrated in-depth knowledge of data analysis, and related
Proficiency in preparing executive level reports
Preferred Bachelors degree in Business or related field or
Required Related Work Experience and Number of Years
Media Inventory work experience - 1+
Consultative relationships with Sales - 1+ ATF320 310012 310012BR
Keywords: SPECTRUM, St. Petersburg , Digital Yield Manager - Spectrum Reach, Executive , Saint Petersburg, Florida
Didn't find what you're looking for? Search again!