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Brand Marketing Manager

Company: Femwell Group Health
Location: Saint Petersburg
Posted on: September 23, 2022

Job Description:

Femwell Group Health is Florida's leading management services organization (MSO) providing cost-effective business solutions so physicians can efficiently and profitably run their practices.
From managed care support to accounting and marketing, the members of our team work with physicians every step of the way to maximize productivity and efficiency for a better bottom line. We have a unique understanding of the complexities of operating a large physician group and have the expertise required to work with any medical group all the way from the early formation stages to on-going management.
General Responsibilities:

  • Collaborate with VP of Marketing on all necessary marketing and communication needs
  • Manage and execute marketing plans for corporate and client brands with a special focus on TopLine MD Health Alliance
  • Work collaboratively with the Channel Marketing team to develop marketing plans and programs for both the brand and practices.
  • Lead content marketing efforts while also working collaboratively with visual production team members in developing valued brand communications.
  • Act as the primary liaison with agencies (brand, digital, PR) to execute marketing sub-disciplines including communications, print, digital, training, public relations, and events and sponsorships
  • Maintain budgets for various marketing programs
  • Manage and mentor Marketing Specialist and team intern(s)
    Responsibilities Specific to TopLine MD Health Alliance:
    • Lead effective implementation of developed strategies and initiatives to improve client touch points and elevate the TopLine MD brand experience at member offices
    • Guide, direct, and develop two direct reports
    • Coordinates a cross-functional process that ensures the delivery of a consistent brand experience through the execution of integrated brand-building programs
    • Plan and implement patient communications through email, social, and digital mediums.
    • Work with the Channel team and TopLine MD service partners by ensuring the TopLine MD brand is well-represented in the various modalities offered through our partners
    • Plan ongoing programs to communicate brand value to TopLine Members and staff by educating them on the program, offering demonstrations on new products and services, etc.
    • Research and vet potential TopLine MD partners, products, and services
    • Work closely with brand, digital and social media partners to ensure communication strategy is executed according to plan, success metrics are achieved, and patient engagement is constant in all social campaigns
    • Support new practice affiliations through material development and email nurture campaigns
      Required Skills & Qualifications:
      • Undergraduate degree in Marketing or Brand Management
      • At least 5 years of work experience in marketing & communications
      • Experience with managing campaigns through a CRM system such as Sales Force
      • Experience setting up integrated social media programs between brand and decentralized service centers
      • Superb presence and exceptional written/email communication and public speaking skills
      • Detail-oriented, extremely well organized, able to juggle many tasks under pressure
      • Able to prioritize tasks quickly and solve problems
      • Equally comfortable in a team as well as an independent atmosphere
      • Event planning experience preferred
      • Knowledge of Microsoft Word, Excel, PowerPoint, SalesForce, and social media management platforms
        How to Apply:
        If you are interested in this position, please be sure to include the following in your e-mail:
        • The title of the position you are applying for in the subject line
        • The date at which you are available to start
        • Your salary requirement
        • Your contact informationOnce your e-mail is received someone will contact you regarding an interview. Please note that submitting your resume does not guarantee an interview or position placement.

Keywords: Femwell Group Health, St. Petersburg , Brand Marketing Manager, Executive , Saint Petersburg, Florida

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