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Marketing Operations Analyst

Company: BCG Contracting Services, Inc.
Location: Saint Petersburg
Posted on: May 18, 2019

Job Description:

This is a Contract to Hire Role Marketing Operations Analyst to join our Marketing Retention and Brand Strategy team and report up to the Senior Campaign Manager. In this role, you will optimize marketing campaign processes and proactively support the performance and optimization of various marketing tools such as Tableau, Cognos, IBM Unica Campaign, Salesforce Marketing Cloud and Facebook Ads. To succeed in this role, the candidate must be self-driven, resourceful, detail and process-oriented and comfortable working with relational tables through use of tools such as SQLSAS and advanced Microsoft Excel. Responsibilities Act as liaison between Campaign Management team and DBA s, IT and CRM functioning departments to become subject matter expert on Marketing Data Mart fields. Update andor create new SQL Macros to help improve speed and accuracy of campaign development Build and maintain pre and post campaign audits to assure proper targeting and delivery Create and execute constant SQL processes to improve the health of the marketing data and improve data integrity through implementing best practices in SQL and Macro design Analyze, create and maintain database segmentation Troubleshoot data discrepancies and perform deeper dive analysis into understanding gaps in the process and data mart Own all Ad-hoc analysis initiatives to support Lifecycle Marketing team Track and document all campaign design and segmentation processesupdatesenhancements Requirements Bachelor s Degree Proficient with SQL used for Data Mining and Macro creation and must be able to demonstrate proficiency Proficient with Reporting Tools such as Tableau, Cognos or Business Objects Proficient with Relational Databases such as Oracle, Netezza, MS SQL server, Teradata Ability to work both independently and in a team environment Strong analytical and problem-solving abilities to support campaign management processes and understand campaign marketing results Ability to identify areas to create best practices, establish efficiencies, and proactively present production solutions Strong ability to manage and communicate process andor quality control gaps and know when to escalate to reduce risk

Keywords: BCG Contracting Services, Inc., St. Petersburg , Marketing Operations Analyst, Advertising , Saint Petersburg, Florida

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