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Publisher Marketing Specialist (Contractor)

Company: Triad Retail Media
Location: Saint Petersburg
Posted on: January 15, 2019

Job Description:

We are---
Triad Retail Media (TRM) is part of WPP's GroupM division. We enable the world's leadingbrands to engage consumers on the largest digitalretail platforms to turn shoppers into buyersTM. TRM acts as a strategic site-development partner and digital shopper marketing agency for several major retailers. The company also acts as an advertising agency that manages and executes targeted display, video, social, mobile and rich media campaigns that are connected to unique online brand experiences.

Your impact---
At Triad we drive innovation and run on Teamwork. We're committed to fueling our team members' passion for creativity, community involvement and work/life balance. After all, it's our people that take us from great to incredible. If you thrive in a creative, fun, teamwork atmosphere, this job may be for you! The Marketing Specialist position is responsible for supporting Marketing Collateral Creation and"Story Telling". Project management and coordination. Support E-Mail Marketing& Other Methods of Outreach (both internal and external). Lead qualification and CRM Management. Support External Marketing Events (e.g., CES prep). The Marketing Managers based in St. Petersburg will manage the projects, processes and deliverables of the Marketing Specialist.

You will---
Marketing Collateral Creation and"Story Telling" (40%).

  • Support the implementation of Client Positioning in outlined areas of focus, updated routinely as data points change, and new information is introduced.
  • Support the creation of Vertical and Category level"Stories" to align with the strategies of both the client and the sales team.
  • Support the creation of prospecting media kits& materials on behalf of Client and sales teams.
  • Ad hoc sales requests designed to cultivate and convert leads.Project management/ Coordination (40%).
    • Help the Marketing team by coordinating with other teams, managing timelines and trackers as well as internal meeting collateral, agendas and follow up emails.
    • Support Paid Media campaigns by facilitating internal communications and asset hand-off.E-Mail Marketing and Other Methods of Communication (10%)
      • Support marketing outreaches to database; work alongside Marketing Managers and Art Director in development and design.
      • Lead qualification and CRM database Management.
      • Lead the charge on qualifying all inbound leads.
      • Partner with sales and other internal stakeholders to hand-off and track progress and serve as the conduit for feedback and any follow up needs.
      • Partner with sales to improve data integrity of our CRM database
      • Support External Marketing Events.
      • Provide content and logistic support for all planned external events.
      • Support and streamline sales efforts by managing meeting trackers and schedules.
      • Coordinate with sales leadership to ensure all meetings are purposefully scheduled and executed. You have---
        • Marketing Background a must
        • Strong Communication skills; written, verbal& presentation skills
        • PPT and excel proficient / PPT design experience a HUGE plus
        • Proven ability in Adobe InDesign, Photoshop and Illustrator a HUGE plus
        • Proven ability to distill complicated concepts in a visually simple, easy to understand manner
        • Highly organized and detail oriented
        • Multi-tasking and adaptability to position and responsibilities
        • Initiative and resourcefulness; ability to make things happen without being viewed as a burden. You may have---
          • Strong people/client management skills; strong teamwork and cooperative working style that fits within multiple sales styles of respective Business Owners / Art Department
          • Positive, upbeat, can-do attitude, team spirit
          • Seeks continuous improvement, motivated by progress Your strengths---
            • Strong communication skills; able to clearly and quickly communicate status and direction of project.
            • Strong persuasiveness and problem solving skills
            • Demonstrate integrity, maturity, and set an example of constructive, positive and even-keeled demeanor
            • Style that reflects the values and culture of Triad Retail:
            • Professionalism

              Keywords: Triad Retail Media, St. Petersburg , Publisher Marketing Specialist (Contractor), Advertising , Saint Petersburg, Florida

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