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Marketing Copywriter

Company: The SSL Store---
Location: Saint Petersburg
Posted on: September 18, 2022

Job Description:

Marketing CopywriterThe SSL Store, a leading website security solutions distributor headquartered in St Petersburg, FL, has an immediate opening for a full-time marketing copywriter to join our growing team. This is a hybrid in-office/remote role (work from home some days).This job is an ideal fit for a conversion-focused copywriter with a knack for understand technical products and writing to technical audiences.Your job responsibilities will include:

  • Learning in-depth about our industry, customers, and solutions to produce technically accurate content.
  • Developing/identifying clear value propositions to communicate how each product solves the target audience's challenges.
  • Writing clear, engaging, actionable copy (sales copy) for product pages, landing pages, marketing collateral, email campaigns, etc.
  • Accurately and precisely communicating technical information in a benefits-oriented, easy-to-understand way.
  • Reviewing web analytics and other results data to iterate and improve results.
  • Writing new copy and improving existing copy to maximize our website's conversion rate.
  • Mastering the established company branding guidelines, including the specified style and voice.
  • Editing copy for grammar, structure, style, and voice.
  • Working with UI/design tools (eg Unbounce) and design team to ensure that sales copy and visuals/UI work together to achieve high conversion rates.This position will require you to learn the web hosting and cybersecurity industries and to establish a strong understanding of our technical products, their positioning in the marketplace, and how they meet customer needs.Ideally, we're looking for a candidate who has strong skills in these key areas:
    • Technical aptitude. You should have a keen interest in technology, with a knack for learning new technical concepts and products. You'll need this to create content that communicates technical information in an accurate, yet easy-to-understand way. Experience with website development/management is a plus, at minimum need a willingness to get hands-on to understand the products and tech.
    • Engaging content. Have a proven ability to craft engaging content that captures the reader's attention and keeps them engaged while reading the content. This includes content published across a variety of channels including email newsletters, email automation series, checkout upsells, landing pages, and PDF collateral.
    • Sales copywriting. You should be able to write promotional content (sales copy) that captures attention, addresses users' pain points, presents features, sells benefits, and persuades the user to take action. You'll need to be familiar with sales & marketing techniques related to copywriting (AIDA, features vs. benefits, USPs, value propositions, market positioning, etc.)Any candidate must have at least the following minimum skills:
      • Relevant experience as a copywriter / marketing content writer
      • Proven ability to write engaging copy that converts visitors into leads/customers
      • Strong computer & Microsoft Office skills
      • Great written and oral communication skills
      • Experience/aptitude with technical concepts and audiencesCompany Overview:Rapid Web Services, LLC is an emerging web-based technology company located right in the heart of beautiful downtown St. Petersburg, where we maintain multiple internet-based businesses, but are primarily focused on one e-commerce company (www.theSSLstore.com) that operates in the global website security and web hosting industry. The SSL Store--- and its other related websites are currently a global leader in the SSL certificate market that is always seeking fun, exciting and creative individuals that have the same aspirations as we do. Benefits:
        • Generous medical, dental, life, vision, and disability benefits
        • 401(k) plan with employer match
        • Flexible spending plan
        • Educational assistance
        • Gym membership
        • Quarterly activities #LI-AS1

Keywords: The SSL Store---, St. Petersburg , Marketing Copywriter, Advertising , Saint Petersburg, Florida

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