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Social Media Manager

Company: Qurate Retail Group
Location: Saint Petersburg
Posted on: June 23, 2022

Job Description:

The OpportunityWe are seeking a Social Media Manager to work in a hands-on-role to optimize and execute the strategies for HSN's social media channels. In this role you will be responsible for the execution of social cross-platform projects on HSN's owned properties (TV, Digital & Social Media platforms), including, social live streams, video series, and vendor management and talent integrations. This role is perfect for a strategic thinker who has experience authoring strategy, conceptualizing creative and using qualitative & quantitative insights to guide their work. A big ideas person, you are able and eager to brainstorm collectively as well as individually in an effort to keep social content fresh, exciting and creative. This role is critical to driving social media KPIs. Who We AreThe team focuses on developing engaging social content strategy that supports various brand, commerce, and social priorities across our social media platforms. Your Impact Work with the social media team to develop a monthly social media editorial calendar that communicates the various initiatives, product launches and other brand messages. Govern & optimize resource utilization trackers that include all organic Social Media information; design reports leveraging trackers for senior leadership Create weekly, Monthly, and Quarterly Dashboards to communicate the success of the channels. Manage integration of social content on Digital and Broadcast to broaden reach and deepen customer connections. Collaborate and work cross-functionally with Digital/TV/Content teams to assist with social efforts that support larger tentpoles, events and company-wide initiatives. Write and edit post copy, review and route assets for approval to internal stakeholders, ensuring all content is aligned with the brand voice and ladders up to the strategy. Maintain awareness and understanding of emerging social media platforms and best-in-class tactics, as well as look for opportunities to innovate. Identify industry trends, relevant news and other opportunities to increase HSN's share of voice in the space. Manages social vendor relationships including onboarding, troubleshooting, touch bases and updates. Serve as the go-to day-to-day marketing contact for cross-functional partners on your portfolio of brands. What You Bring Bachelor's degree in marketing, communications, or business or equivalent experience. 6+ years' experience managing social media for a retail brand, Media Company, or entertainment entity. Experience using social media marketing tools like Sprinklr, Air table, is strongly preferred Experience maintaining and growing social audiences across multiple platforms. Self-starter and creative thinker with astute attention to detail, you are proactive and able to work on tight deadlines. Well-versed in current and emerging social platforms, their products and trends. Creative thinker capable of conceptualizing and presenting big ideas and new formats. An eye for visual design and ability to articulate the vision to curate best-in-class social content. A lover of storytelling with a passion for centering and advancing female narratives. Experience using Adobe Creative Suite is a plus. #LI-KM3MLT2022 LEAD22

Keywords: Qurate Retail Group, St. Petersburg , Social Media Manager, Advertising , Saint Petersburg, Florida

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