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Sr. Analyst Marketing Cloud Automation - Media

Company: SPECTRUM
Location: Saint Petersburg
Posted on: May 16, 2022

Job Description:

Spectrum Reach () grows businesses of all sizes with custom, multiscreen advertising solutions, backed by the power of TV, data, innovation, community experts, and unforgettable creative.

At Spectrum Reach we offer a hybrid work arrangement for most roles.

JOB SUMMARY

Support Demand Marketing team in Implementation, maintenance, and optimization of multichannel marketing campaigns across all marketing technology channels, including, but not limited to Salesforce Marketing Cloud, Pardot, Salesforce CRM, and D&B RevUP platform. Responsible for supporting system integrations, API connections, along with solutions to best optimize internal resources.

MAJOR DUTIES & RESPONSIBILITIES

  • Manage marketing automation efforts and processes, proactively researching and implementing the latest best practices, strategies, and industry standards
  • Translate and implement business requirements in marketing automation platforms
  • Partner with Salesforce CRM team to come up with the best integration and implementation solutions to ensure the successful delivery of strategic campaigns
  • Monitor journeys and campaign operations
  • Design and configure journeys using activities within Journey Builder
  • Use Automation Studio to execute multi-step marketing and data management activities on an immediate, triggered or scheduled basis
  • Conduct database management for list building, data hygiene, and data enrichment activities
  • Integrate projects from various platforms, like Pardot, Dunn and Bradstreet to SFMC
  • Manage API integrations
  • Track and analyze performance; use data to form insights and test hypotheses. Understand and evaluate campaign metrics and distribute campaign performance to team members
  • In partnership with Marketing Intelligence team develop and monitor critical metrics and reports to provide performance analysis, including recommendations for improving results and be responsible for success metricsQUALIFICATIONS:
    • Fluency in marketing automation and personalization platforms such as Salesforce, Salesforce Marketing Cloud, Pardot, D&B Datavision or RevUp. (Certifications preferred)
    • Good knowledge JavaScript and AMPScript to support personalization efforts
    • Knowledge of Audience Management, DMPs and/ or CDPs a plus
    • Good communication skills along with skills for documentation and scoping, defining, and managing work
    • Strong independent project management skills
    • Strong organizational and time management skills
    • College degree in marketing, computer science, math, or engineering preferred
    • Lead nurturing experience a plus
    • Expert level knowledge of the customer journey and which conversions work for the various stages of a marketing funnel a plus
    • Google Analytics proficiency is a plus
    • UX Design knowledge a plus BDA353 311805-2 311805BR

Keywords: SPECTRUM, St. Petersburg , Sr. Analyst Marketing Cloud Automation - Media, Advertising , Saint Petersburg, Florida

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