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Senior Marketing Analyst - Spectrum Networks

Company: SPECTRUM
Location: Saint Petersburg
Posted on: May 13, 2022

Job Description:

Spectrum Networks is looking for enthusiastic, talented and driven individuals to join the best and brightest in gathering, producing and delivering stories that make a difference within a 24-hour news environment! Our commitment is to engage viewers with relevant, timely news that's important to the local communities we serve.

Who we are: Spectrum Networks is a series of over 30 local news and regional sports networks owned and operated by Charter Communications, Inc. Spectrum Networks seeks to provide the most essential local news and information, cultivating relevant and thoughtful conversations that foster informed and engaged communities.

Being on our team means --- You're ready to inspire and be inspired! You're passionate, creative and highly technical, driven to flourish in a competitive, fast-paced environment. You're fiercely accurate, with a desire to leverage your knowledge, skills and abilities to share news stories to viewers in our local communities. You're nimble, having the ability to pivot in an ever-changing workflow. You are a team player with a positive attitude and strong interpersonal skills. You have the ability to multi-task, meet tight deadlines and remain calm under pressure.

What we're looking for: The Senior Marketing Analyst will lead and execute viewership and market research projects in their assigned regions, as well as provide support for the rapidly growing Audience Insights team.

MAJOR DUTIES AND RESPONSIBILITIES

  • Utilize qualitative and quantitative data provided by internal and external partners to better understand the TV audience
  • Assist news directors, marketing, PR, media sales, creative and production teams with research across multiple markets
  • Analyze and interpret both linear and digital data, prepare reports of findings and share the results as requested, including reporting on successes and areas of opportunity
  • Research competitive landscape to identify viewership trends and network performance
  • Participate in the process of determining a schedule to air new programs
  • Provide support to market research projects
  • Perform other duties as assignedQualifications:
    Skills/Abilities and Knowledge
  • Ability to read, write, speak and understand English
  • Experience analyzing data in Microsoft Excel
  • Experience analyzing data with one or more of the following media research tools: Adobe Analytics, Chartbeat, CrowdTangle, and other audience measurement systems
  • Excellent organization skills, strategic planning, written and oral communications, public speaking, business writing and computer skills (MS Office Suite)
  • Knowledge of cable television products and services preferred
  • Strong attention to detail
  • Strong sense of project ownership
  • Develop a strong understanding of stakeholders' business objectives and key priorities
  • Holistic understanding of and passion for media landscape including TV research analysis, marketing, media production, advertising sales, communications and digital media
  • Ability to identify trends or themes across multiple qualitative and quantitative data sets
  • Experience working in a team-oriented, collaborative environment
  • Ability to conform to shifting priorities, demands and timelines through analytical and problem-solving capabilities
  • Ability to react to project adjustments and alterations promptly and efficiently
  • Ability to elicit cooperation from a wide variety of sources, including upper management, clients, and other departments
  • Ability to analyze, interpret and present research data in a creative and concise manner
  • Ability to learn, understand, and grow with the business
  • Ability to prioritize and execute tasks in a high-pressure environmentEducation & Experience:
  • Bachelor's degree with a concentration in Business Administration, Marketing, Communications, Journalism, or related field or equivalent work experience
  • 2+ years of market research or related experience Our Culture: Every employee is an influencer and culture keeper. We expect respectful communication (despite pressure), openness to feedback, an eagerness to learn, and an overall positive attitude! MGN325 296996-5 296996BR

Keywords: SPECTRUM, St. Petersburg , Senior Marketing Analyst - Spectrum Networks, Advertising , Saint Petersburg, Florida

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