Media Buyer
Company: Fisher Investments
Location: Saint Petersburg
Posted on: May 10, 2022
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Job Description:
As a Media Buyer at Fisher Investments, you will help develop
our ongoing digital marketing strategy that supports the US or
International Private Client Group. Reporting to the Digital Media
Manager, you will implement lead generation campaigns across
social, display, native and video media platforms globally. You
will be an expert in digital strategies while optimizing campaigns
across several platforms. The Day-to-Day: Manage and optimize
digital media campaigns including Social Media, Paid Search,
Display, Native and Video Identify target audiences using 1st party
and 3rd party tactics Analyze campaign data, identify trends and
act on opportunities to increase performance while ensuring
positive return on ad spend and other indicators Communicate
campaign performance to leadership and important partners Work with
our in-house creative agency to develop advertisements and
messaging Research and continually learn about industry trends and
identify new test opportunities Identify creative solutions to meet
our client acquisition needs and increase scale to meet business
demands Work with partners to maximize the value of the programs
Qualifications: 1 years digital marketing experience, preferably as
a digital media buyer/planner, campaign analyst or account manager
(other online advertising background a plus) Experience working in
digital ad platforms such as Facebook Ads Manager, Google Ads,
LinkedIn Campaign Manger or other programmatic media platforms
Experience in Excel, including the ability to use formulas and
pivot tables (Tableau a plus) Experience using web analytics tools
and optimizing campaigns based on performance (Google Analytics a
plus) A proven track record of driving results Why Fisher
Investments: At Fisher Investments, we work for a bigger purpose:
bettering the investment universe. From unmatched service to unique
perspectives on investing, it's the people that make the Fisher
purpose possible. And we invest in them by offering exceptional
benefits like: 100% paid medical, dental and vision premiums for
you and your qualifying dependents A 50% 401(k) match, up to the
IRS maximum 20 days of PTO, plus 9 paid holidays 8 weeks paid
Primary Caregiver Parental Leave Back-up Child Care Program
available, offering up to 10 days annually A cumulative learning
and development framework customized for every employee An
award-winning work environment - we're Great Place to Work
Certified, and Top Workplace winners from The Oregonian We take
great pride in our inclusive culture. We value the different
perspectives and unique skills you bring to the team --- it makes
us all better. Success at Fisher Investments is motivated by
results, a collaborative mindset and a commitment to accomplishing
great things --- so if you are ready to do that, we are ready for
you Apply today to be a part of a team environment where you make a
difference in the lives of people by bettering the investment
universe. California employees accrue up to 17 days of PTO and 3
days of sick time per year. FISHER INVESTMENTS IS AN EQUAL
OPPORTUNITY EMPLOYER
Keywords: Fisher Investments, St. Petersburg , Media Buyer, Advertising , Saint Petersburg, Florida
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