Email Marketing Specialist - The Penny Hoarder

Company: Clearlink
Location: Saint Petersburg
Posted on: November 19, 2021

Job Description:

Overview: We are a remote-first workforce because we Care Deeply about hiring the best talent and supporting the wellbeing of our people.At the onset of the COVID-19 pandemic, we leaned into the dual challenges of keeping our people safe and our business healthy. Shifting to work from home taught us how resilient, productive, and successful we are as remote workers.Now we actively pursue remote hiring, onboarding, and employment. We are hiring remote positions in AL, AZ, CA, CO, FL, ID, IL, KY, MN, MO, NC, NY, OR, TN, TX, UT, WA, and WI.Who We're Looking For - Email Marketing Specialist - RemoteDo you have a passion for digital marketing and experience managing high-potential email campaigns? Are you able to prioritize projects and balance multiple tasks efficiently? If so, the Email Marketing Specialist position at The Penny Hoarder may be the role for you!This role is an integral part of our Digital Product Marketing Team and is responsible for supporting a best-in-class audience acquisition and retention program for multiple channels including, but not limited to, email and SMS. Responsibilities include testing, building, and maintaining The Penny Hoarders email content campaigns. The Email Marketing Specialist will also supervise and audit the health of our databases and the integrity of our segments, playing a meaningful role in the assessment of acquisition/retention campaigns. The role will be a power user of our marketing automation and CRM platforms, supporting strategic marketing leadership.The Penny Hoarder, a Clearlink Company, is one of the nations largest personal finance websites. We envision a world with less money stress. Our mission is simple: to empower people to make smart choices with their money. We do this by sharing meaningful and inspirational advice, and resources about how to make, save and manage money. The Penny Hoarders team is headquartered in the beautiful and walkable downtown St. Petersburg, Florida. For more information, visit: http://www.thepennyhoarder.com/What You'll DoSupport product email marketing strategies by handling the setup, execution, and tracking of marketing programs including: lead nurturing, acquisition, landing pages, lead capture widgets, segmentation, targeting and performance trackingProactively make recommendations to optimize funnel workflowsPerform regular content analysis -- drawing insights that can be applied to existing and future content strategiesImplement and collect data from test campaigns, including messaging, frequency, and cadence; optimize for deliverability and engagementContinuously identify areas to improve processes to drive efficienciesSupervise, analyze and report on the overall health of our email and SMS programsManage the campaign calendar for multiple channels, scheduling the promotion of native products and partner campaignsSupport audience database integrity, including data hygiene, processes, and optimizationDocument marketing platform processes, workflows, and integration pointsProvide day-to-day system maintenance and configuration of the systems; act as the first line of defense for troubleshooting and overall supportWhat You Need3 years of proven experience including email marketing, email automation, and CRM experienceBachelors degree in marketing, communications, or business, or equivalent experienceExcellent organizational skills: capacity to manage multiple priorities and tasks simultaneouslySharp digital analytics acuity, specifically tracking engagement, conversion rates, and funnel analysis using Google Analytics SuiteAbility to adapt to and learn new SaaS and CRM technologiesExperience using and creating reports from sales and marketing toolsTableau, Salesforce, Marketo, Eloqua, Iterable experience preferredGA certification preferredHTML/CSS experience preferredHow You WorkStrong communication and time management skillsAble to connect with all levels of the organization, including managementA high-level of self-motivation and the ability to work well as an individual and within a team environmentHelp create a positive working environment; seeks out opportunities to learn and growGives and accepts feedback and guidance with a positive demeanor and adjusts accordingly to meet the needs of the team and companyEstablishes trust and builds collaborative relationships with internal and external partnersBenefits and Perks:Competitive benefits packageGenerous vacation program10 paid holidays401(k) with generous employer matchCommunications stipend*The Penny Hoarder is an Equal Opportunity Employer and Prohibits Discrimination and Harassment of Any Kind: We are committed to the principle of equal employment opportunity for all employees and to providing employees with a work environment free of discrimination and harassment. All employment decisions at The Penny Hoarder are based on business needs, job requirements and individual qualifications. We do not discriminate based upon race, religion, color, national origin, gender (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender identity, gender expression, age, status as a protected veteran, status as an individual with a disability, or other applicable legally protected characteristics. The Penny Hoarder will not tolerate discrimination or harassment based on any of these characteristics. We encourage all qualified people to apply.

Keywords: Clearlink, St. Petersburg , Email Marketing Specialist - The Penny Hoarder, Advertising , Saint Petersburg, Florida